HP Days
UX, Art Direction,
Motion, Branding
Client
HP
Amazon Brand Innovation Lab Project -2022 Q4
Client : HP
Tasks : Prduct Design, UI, UX, Header motion design, Art Direction
Job Title: UX Designer & Art Director
Ideation / Miro board
Story board - header motion design
Landing page UX - Desktop
Design Process
01
Step 1 / Ideation
(Brief overview, KPI, audience insights, opportunity, goals, mood board, competitors & market research)
The visual designer sets and owns the ideation session. Based on a brief’s complexity and expectations, I have different ideation methodologies. The outcomes of the ideation session are then documented by the owner, and these ideas are then developed further to produce fully formed concepts, mockups, and prototypes. The attendees (Sales, Design technologies, Solution manage, Creative director, Creative campaign manager, Video director) of these ideation sessions are discussed by the team.
02
Step 2 / Pitch deck & Scope of work
As soon as the ideas have been agreed upon, the opportunity owners will begin preparing the presentation for the client. Write-ups, mockups, prototypes, insights and targeting will all be part of this process.
03
Step 3 / Presentation
Designers present ideas to clients. Prior to the client presentation, the team will review the deck with all stakeholders
04
Step 4 / Design execution
During the execution phase, the designer develops the mobile and desktop version of the UI, receives design approval from the customer, and implements it on the Amazon custom landing page.
05
Step 5 / Post campaign
Retrospective, data metrics, analytics.
🚀 Actions
The HP days is a 4-weeks HP event campaign in partnership with Microsoft and Intel divided into 3 phases: 1. Lead-up, 2. In-Promo, and 3. Lead-out.
Lead-up, one week before the sales start, was to tease the event with a page teasing the attractive discounts and a button allowing the user to be notified by email of the start of the promotions.
the customer expressed positive feedback about this complex campaign implementation and first results. “The Landing Page looks great, and the creative banners are really nice! Nice work from the team.” — Clémence Brissot • HP Retail Account Manager
In-promo: A lifestyle page highlighting the favorite equipment of young adults PC Gaming, multipurpose PC for studies, etc. and 5 tabs for each product category, highlighting the voice of the customer and the product specially curated for the customer
Lead-out, similar to the second one without mentioning the discounts
This was a complex creative implementation to build dedicated sets of banners by leading tailored recommendations in order to find the best visual adaption and messaging to particular audiences. On top of this, we built 3 specific custom Landing Pages and a media campaign including Share of Voice (SOV) placements and Videos.
