Car Navigation
UX

Project Scope: The goal of this project is to create a user-centered navigation experience that is
intuitive, efficient, and visually engaging. The redesigned navigation system should leverage
motion design principles to guide drivers seamlessly through their journey, while also integrating
with other vehicle features such as energy efficiency monitoring and charging station
recommendations.

Case Study Scenario: As the Product Designer leading the project, you are responsible for
conceptualizing, prototyping, and implementing motion designs for the new in-vehicle navigation
experience. You will collaborate closely with software developers, and product
managers to ensure that the final product meets the needs of users and aligns with the
company's design principles.

 

Case Study Tasks:
1. Ideate and conceptualize designs that address the identified user needs and align with
the project goals.
2. Create wireframes, storyboards, and interactive prototypes to visualize and communicate
the motion designs to stakeholders.
3. Collaborate with UX designers to integrate motion designs into the overall navigation
system interface.

4. Work closely with software developers to implement 2D and 3D motion designs using industry-
standard tools and technologies.

5. Document design decisions, specifications, and guidelines for motion designs to facilitate
future iterations and updates.
6. Provide support and guidance to junior members of the design team, sharing knowledge
and best practices in motion design.
7. Present final designs and prototypes to stakeholders, demonstrating how motion design
enhances the navigation experience for drivers.

Case Study Questions:
1. Can you walk us through your process for conceptualizing and prototyping product and motion
designs for the navigation experience?
2. What challenges did you encounter during the implementation of motion designs, and
how did you overcome them?
3. How did you ensure that the motion designs were accessible and inclusive to all users,
including those with disabilities?
4. Can you provide examples of how user feedback influenced the iterative refinement of
motion designs throughout the project?
5. What considerations did you take into account to ensure consistency and cohesion with
the company's brand identity and design language?
6. How do you see the role of motion design evolving in the automotive industry, and what
opportunities do you foresee for future innovation in this area?

Outcome: The redesigned in-vehicle navigation system receives positive feedback from users
and stakeholders alike. Drivers appreciate the intuitive interface, real-time feedback, and visually
engaging motion graphics that make navigating with the system a seamless and enjoyable
experience. The project demonstrates the value of motion design in enhancing user experiences
in automotive applications, setting a new standard for in-vehicle navigation systems in the
industry