Jackery
Product Selector
 

Step 1 / Ideation 

(Brief overview, KPI, audience insights, opportunity, goals, mood board, competitors & market research)  

The visual designer sets and owns the ideation session. Based on a brief’s complexity and expectations, I have different ideation methodologies. The outcomes of the ideation session  are then documented by the owner, and these ideas are then developed  further to produce fully formed concepts, mockups, and prototypes. The  attendees (Sales, Design technologies, Solution manage, Creative director, Creative campaign manager, Video director) of these ideation sessions are discussed by the team. 

Step 2 / Pitch deck & Scope of work

As soon as the ideas have been agreed upon, the opportunity owners will begin preparing the presentation for the client. Write-ups,  mockups, prototypes, insights and targeting will all be part of this  process. 

Step 3 / Presentation

Designers present ideas to clients. Prior to the client presentation, the team will review the deck with all stakeholders

Step 4 / Design execution

During the execution phase, the designer develops the mobile and desktop version of the UI, receives design approval from the customer, and implements it on the Amazon custom landing page.

Step 5 / Post campaign

Retrospective, data metrics, analytics.