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Hello, I'm Nena Choi
an independent UX Designer, Product Design Lead, and Art Director.

I help international robotics, AI, and hardware teams uncover real user needs, translate complex technologies into clear product and HMI concepts, and align business, design, and engineering around what to build next.
My experience spans Amazon Brand Innovation Lab, GoodBytz Robotics Engineering and Volkswagen as well as global brands across technology, mobility, robotics, gaming, retail, and consumer products.
Selected Cases
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